CNN —Brands are being “irresponsible” by continuing to advertise on Elon Musk’s X after the billionaire endorsed antisemitic views, according to Yale professor Jeffrey Sonnenfeld. It’s pathological,” Sonnenfeld, dean for leadership studies at the Yale School of Management, told CNN in a phone interview. Yaccarino under pressureThe advertiser backlash is piling even more financial pressure on X at a time when the social media platform has been struggling. “This is a perfect opportunity for the market to do what the market does best,” Minow said. Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management, said brands don’t need to “completely agree” with a media property and its policies to advertise there.

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Persons: Elon Musk’s, Jeffrey Sonnenfeld, “, Sonnenfeld, Musk, ” Musk, ”, Joe Benarroch, “ Jeffrey Sonnenfeld, Linda Yaccarino, “ Linda Yaccarino, ” Sonnenfeld, he’s, Yaccarino, Lou Paskalis, Nell Minow, ” Minow, Minow, Tim Calkins, Calkins, it’s, ” Calkins Organizations: CNN, Brands, Elon, Yale School of Management, Whites, Disney, Warner Bros . Discovery, Media, Twitter, Media Matters, Marketing, ValueEdge Advisors, Time Magazine, Northwestern University’s Kellogg School of Management